what they found on ebay

so, as I sit here for the 4th night in a row..working late on my class project (-taking an "Advanced Digital Photography & Contemporary Art" class this semester-)...I am watching Jay Leno again for the first time in many many months.
So, now they have this new segment in the show called "What we've found on e-bay" and really this makes me wanna quit my job and try to make a living searching for religious memorbilia (hmm..I'm too lazy to look up how to spell this...the Austrian in me turns around in shame)...
Anyway, so here it is.
A dorito chip shaped like the pope's hat (or dome or whatever you call it...NO, I'm not going to look this up either...you know what I'm talking about)... it was sold for $1,500 DOLLARS!
You think this is bad? ... A piece of toast which looked like someone had scratched a smiley face into it and then claimed it to be some appearance of a runaway bride (who the F is Jennifer Wilbanks??) went for 15,400 US DOLLARS!!!
I don't get this. I reeaaaaally don' t get this. Somebody please explain how this is possible.
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=1469&item=5577795202&rd=1

And if that isn't enough, there was someone else who sold a toast with a Jennifer Wilbanks "appearance" a few days before that for $4,000. Ok, let's say you actually believe this is just some sort of appearance...wouldn't you wonder about the authenticity of the second toast going up for auction?
Unbelievable. This country is amazing.
;)